Blog Search Engine Optimization Getting Started with SEO
Getting Started with SEO
Written by Ethan Dakin Wednesday, 28 July 2010 13:54
Ethan Dakin is an intern at WinWorld. The information shared below is based on his experiences learning about SEO.
How do you apply SEO to your website/company?
Here are a few things to help you get started making the most of your SEO marketing campaign to raise your PageRank (PR).
1. Make sure your website is running as fast and efficiently as possible - Google smiles upon this.
a. Here are some articles to read for more information on how to do so:
b. One way to test your site's speed is Load testing
2. Have good quality backlinks.
a. Backlinks are links to pages of your website other than the home page.
b. Make sure that websites that you are linked to have higher or same PageRank as yours so Google will recognize it and perhaps raise your PageRank
c. For more on backlinks:
A backlink is worth a 1000 words.
3. Select and apply keywords and phrases in the proper manner
Keywords (and phrases) are the words that define your company (or product) that people will type into a search engine (ex. Google) to find what they are looking for (which you want to be you). As an online business you have to guess what these keywords/phrases are and emphasize them throughout your site and ads (this will help your PageRank ). Don’t over use them, otherwise Google will be less likely to recommend your site in search results. Only about 3-5% of words on any given page of your site should be your keywords. Try to incorporate your keywords somewhere at the beginning and end of your page copy. Also have the main key phrase you want to be found under on Google as BOLD and underlined anchortext to a link to another page of your site. When you are narrowing down key phrases to find the overall best key phrases for your business, don’t be afraid to add your business location into your key phrase so that local people (searching for your kind of business near them) find you easier. (Ex. Web Design in Harrisonburg, VA or Harrisonburg VA Web Design). One last thing to keep in mind when trying to focus in on the best keyword or phrase is that most searches are the length of about 5 words so try to make your main key phrase close to that in length.
4.If your business has multiple locations, create a landing page for each location that is just as eye-grabbing as your front page.
Landing pages are pages you should link to on other sites for local clients. For example, you have a location in Harrisonburg, VA so you create a landing page unique Harrisonburg for any potential clients from that area. These clients will see other local clients (that they will recognize) that use your services. This will entice them to pick you as well. You would then do the same thing for your other locations.
Check out this article for more information: Landing Pages
Here is one of our landing pages: Web Design in Harrisonburg, VA
5. One thing that is commonly over looked is the importance of anchor text.
a. What is it? Anchor text is the text that has a hyperlink to it to take you to another page.
b. Why is it important? Google looks at your anchor text to see if it is appropriate/related to the link.So when you are making links to pages on your site from other people’s sites make sure to make the anchor text keywords (or phrases) for the page you are linking to. This will please Google and will hopefully help bump up your PR.
Remember that doing this just once will not be enough.You will have to regularly update your SEO strategies. For example, just because one
keyword “is on fire” bringing in traffic to your site this month doesn't mean the same for next month.You might need to try new keywords and phrases.
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written by Google business, July 12, 2011
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