Blog Search Engine Optimization
How not to get scammed on SEO
Written by Jase Clamp Tuesday, 16 August 2011 13:09
What is SEO?
SEO stands for Search Engine Optimization. It's the practice of doing things to and around your website that optimizes it to rank higher in search engine results. Many people are aware of SEO but knowing that it has something to do with tags is about the extent of their knowledge.
The purpose of this article is to help you undrestand how not to get burned by companies who are promising a great deal in the arena of SEO for for maybe only a few hundred dollars.
A true story
I was speaking with a client recently. He had asked us about SEO and we'd referred him to our number one provider who we always refer people to for SEO. The gentleman contacted our SEO referal but was discouraged by the truth. He was told that it would take months to build up a first page ranking in a primary search phrase and was also told that the effort would equate to $2-3,000.
Getting Started with SEO
Wednesday, 28 July 2010 13:54
Ethan Dakin is an intern at WinWorld. The information shared below is based on his experiences learning about SEO.
How do you apply SEO to your website/company?
Here are a few things to help you get started making the most of your SEO marketing campaign to raise your PageRank (PR).
Understanding SEO Lingo
Friday, 23 July 2010 00:00
I have recently dived head first into the SEO marketing world, a world I didn't know existed, a world with a whole new lingo. I quickly realized that I better do some reading up and training on SEO for beginners. I had to learn this lingo used in the SEO world, otherwise, it would do me no good to be here. I began reading blogs by SEO companies and getting in on discussions across the web (while using Google to find definitions for these terms flying over my head). Then I had a thought, "If I am lost in this lingo then I guarantee I am not the only one." I decided to write a blog article to help the layman and SEO beginners understand what the experts are saying.
Directories - Backlinks
Written by Jase Clamp Friday, 04 June 2010 03:21
I have a friend I am helping with web marketing. I help them decide how to spend their ad budget every month. They get a lot of offers to be featured in various directories. My algorithm for evaluating these offers is quite simple.
1. Does the directory give them a direct link back to their website?
2. Are the directories pages actually indexed in Google?
3. Does the directory have a good pagerank?
I end up talking to some of the sales people. They try to tell me what traffic their site gets. I have politely explain to them that while their site's traffic is lovely, we're not really interested in that - it does not factor in. Google's traffic is in the billions and trillions while their site's traffic might be 200 per month. What is of value is the contextual link they provide back to the website. That link will give us just one more little bump upwards on the totum poll in Google's eyes. With ever bump up we get, the more people on Google will see the website. Maybe only 2 in 10 of the sales people really understand what I'm up to.
So back to this algorithm, how to judge a directory to see if it's worth advertising in. (read more)
A backlink is worth a 1000 words.
Written by Jase Clamp Thursday, 03 June 2010 03:23
So I've been researching more and more about SEO (search engine optimization). One of the things I've done is sign up for Aaron Wall's free one-tip-per-day email. Its basically a free training course that helps you build an SEO campaign from scratch day-by-day. Each day only takes about 5 minutes. I would highly recommend it to anyone and everyone. I've also read Aaron Wall's book and would recommend that also. You should really sign up for the training though. The free course starts you out at a basic step-one approach and takes you from there. It does not move too quickly either.
http://www.seobook.com
(read more)
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